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Personal Information Collection Statement

  1. Introduction


    This Personal Information Collection Statement applies to the collection of personal data from customers by Vogue Laundry Service Limited (“Vogue Laundry”, “us” or “we”).


    Vogue Laundry is a wholly owned subsidiary of Cathay Pacific Airways Limited.


    Vogue Laundry is committed to protecting the personal data we collect from you, and to complying with the Personal Data (Privacy) Ordinance.


    It is mandatory for your to provide the information marked with “*” in the member registration form. Otherwise, you will not be able to proceed with the membership registration.


    By providing your personal data to us, you consent to our Privacy Policy.


  2. Purposes of collecting personal data


    We may use the personal data you provided to us for one or more of the following purposes:

    1. To process and administer your service orders with us;
    2. To provide you with our laundry and related services, including pick-up and delivery of laundry;
    3. For marketing and promotional purposes, such as sending you information about our products and services, with your consent (please see “Direct Marketing” below);
    4. For customer relationship management purpose;
    5. To administer customer loyalty programmes run by Vogue Laundry or other group companies of Cathay Pacific Airways Limited (“Cathay Pacific group companies”), such as Asia Miles;
    6. To conduct market research;
    7. To improve our products and services;
    8. To contact you regarding your enquiries;
    9. To handle any complaints filed by or related to you;
    10. To comply with any legal requirements, or orders, directions or requests from any court, authority or government body of any jurisdiction, which may be within or outside of Hong Kong.

  3. Disclosure of your information


    Vogue Laundry may disclose and transfer your personal data to and jointly use your personal data with (whether within or outside Hong Kong) Cathay Pacific group companies, our business partners, service providers, and other persons who we consider appropriate, for fulfilling the purposes described above.


    The entities with whom we may share your personal data include but are not limited to:

    1. Cathay Pacific group companies, including but not limited to, Cathay Pacific Airways Limited and Asia Miles Ltd.;
    2. agent, contractor or third-party service provider who provides administrative, marketing and research, distribution, information technology, data processing, telemarketing, telecommunications, computer, or other services to Vogue Laundry in connection with the operation of its business; and
    3. other business partners such logistic service providers, loyalty programme operators and other companies involved in providing customer services or fulfilling customer requests.

    Where permitted by applicable laws, we may also disclose your personal data to third parties, such legal advisors, to enforce our agreements with you, to establish legal claims or defenses, to obtain legal advice, to exercise and defend our legal rights, to protect our rights or property and those of Cathay Pacific group companies, or to protect the life, body or property of an individual.

    We may also transfer any information we have about you as an asset in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Vogue Laundry or as part of a corporate reorganization or stock sale or other change in corporate control.

    Please be advised that the Personal Data that Vogue Laundry collects or obtains may be transferred to jurisdictions that offer lesser protection of personal data than that provided in Hong Kong. By submitting personal data to Vogue Laundry, or by using our services, websites or mobile applications, you understand and consent to such transfer.


  4. Direct Marketing


    We may use your personal data (including your name, telephone numbers, mailing addresses, email addresses and purchase history) to send you information about our laundry and related services, merchandise household and healthcare products, loyalty programmes, and other related promotions. We will not use your personal data for direct marketing purpose unless we have received your consent or indication of no objection. You may request us to cease using your personal data for direct marketing at any time, without charge. Please refer to our Privacy Policy for the opt-out channels.


  5. Access to and correction of your personal data


    Under the Personal Data (Privacy) Ordinance, you have a right to request access to, and to request correction of, your personal data. If you wish to exercise these rights, please kindly contact us at the following addresses:

    Postal address:
    Data Protection Manager
    Vogue Laundry Service Limited
    95-99 Fuk Hi Street
    Yuen Long Industrial Estate
    Yuen Long, New Territories, Hong Kong

    Email address:
    dpo@cathaypacific.com

    We may charge you a reasonable fee for processing a data access request.


  6. This Personal Information Collection Statement is written in English language and may be translated into other languages. In the event of any inconsistency between the English version and the translated version of this statement, the English version shall prevail.
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